Gone are the days when the internet and mobile devices were seen as innovation. Today, they have become the norm. Why go for Responsive Web Design? Before now, most users accessed the internet from their computers alone. Recent statistics has revealed that in the past few years, there has been a shift towards the use of mobile devices in accessing the internet. I was amazed when I read the news recently and discovered that over eighty percent of internet use and webpage visits emanate from mobile devices. Besides, even those who use computers in accessing the internet, go on to use mobile devices later on to access the same webpages, especially when they are outside their home or office – the mobile phones and devices come in handy at all times. Understanding Responsive Web Design Responsive web design is a means by which a web page is built to have a responsive reaction to several devices – mobile devices – whether mobile phones, Android OS, IOS, I-Pads, tablets, and so on. All of these devices and operating systems have varying screen resolution and sizes. The ability of a web page to be dynamic enough as to meet all these changing needs of devices is a result of proper Responsive Web Design. Search Engine Optimization and Responsive Web Design Search engines arrange and sort their web page listings in reaction to user preference over time. Some search engines like Google have come to appreciate the fact that most internet users are accessing through mobile devices. In a bid to give such users optimum satisfaction, the search engine will sort web pages that are well optimized to give the best quality access on mobile devices, paying close attention to the Responsiveness of the Web Design. Suffice this to say that those web pages that are Responsive to change in device and resolutions will be better optimized by the search engine. Remember that the user’s preference is a determinant factor in the Search Engine’s optimization and preferential sorting of web pages. Where a web page is not able to give a user good quality access to information over mobile devices, users are not willing to stick around such web page for long. Such web page will end up losing popularity on the Search Engine Optimization index. Best Choice for Web Page owners As a web page owner, your success is determined by the amount of traffic that flows through your web page on a regular basis. Responsive Web Design will help you much in this regard. When users are able to access information on your web page from all sorts of mobile devices, with the image quality remaining the same, in the right size and proportion, and the web page is easy to read, understand and appreciate – adjusting font and size according to varying devices – you can rest assured that users will have a great sense of satisfaction and more traffic will flow through your web page. By applying Responsive Web Design, you will have succeeded in improving your web page traffic flow and in the same vein increase your Return on Investment (ROI).