As an example of how much improvement can be made from doing just a few on and off page tasks, we created a new website, https://westfordwebdesign.com on our own server. We then created a few navigation links on our site with the terms Westford Massachusetts and linked those to the new site on our server. We also put in a few things in our GMB profile about Westford, and all of a sudden as evidenced by the image on this post, you can see we were able to jump 80 spots in the rankings.