One of the biggest concerns facing online retailers is how to mimic the in-store experience for customers who want to speak to an actual knowledgeable salesperson. Now through the advent of artificial intelligence technologies and the creation of talking avatars and chatbots who can engage with online customers and ask...
Blog
Podcast on ADA compliance for Websites
Michael Goldstein, the owner of VRG Web Design is also a licensed attorney in Massachusetts and has practiced disability discrimination law for over 10 years. Due to his combined experience as a lawyer working with handicap individuals and his over 20 years of experience in website design and search engine...
HOW TO FIND THE RIGHT INFLUENCER TO PROMOTE A BUSINESS
How to find the right influencer for your business is critical, but even more so, once you find them, how to you convince them to endorse your business?
Restaurant Marketing Challenges
One of the most significant restaurant marketing problems is obviously getting new people in the door. As many restaurant and food marketers are aware, consumers who use their cell phones to search for food convert at nearly 72%. This is often because when someone is searching for food, they are...
What is the Difference Between Facebook Ads and Boosted Posts on Facebook?
Simply posting to your Facebook page and hoping that many thousands of people see your content was the way of social media 5 years ago. However, organic reach in social media is just not a viable option any longer. If you don’t at least boost your post, it is unlikely...
What are the Benefits of Performing an SEO Audit in 2019?
If your website is not found on page 1 of Google, you can lose up to 95% of potential clicks to your site, domains that slip down to Page 2 only attract 5 percent of search traffic. With this in mind, before you start working on your website to determine which...
How to Evaluate Who You Should Hire for Your SEO Needs?
Businesses today are inundated with unsolicited offers to help them get more leads, and land more sales though online marketing companies and search engine optimization consultants. You probably receive dozens of these types of emails and phone calls every week. Let’s say that you have decided you do need help...
Why Mobile Search is Important to Businsses
More and More people are searching for goods and services on their cell phones and mobile devices. Google knows this and as such will present different results when someone is searching on their phone and on the road based upon their actual location as opposed to at their home or...
Why Hire a professional Website Designer
Innovation and professional image are the keys to success. However, to be innovative you need to be able to look beyond and improve upon that which others may believe to be good enough. With the limitations of mobile and responsive design, it is becoming even more important to stand out...
Revisiting the Origins of Web Design
I have been thinking about our original web design company, Animal 57 which launched way back in 1999, and how those relic websites have progressed since then. Those were the days of AOL, and Netscape, when most sites were created using Microsoft Frontpage, when data driven applications were still years...