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Home Renovation Contractor Challenges

Our partner company over at Kitchen Remodeling SEO, who works exclusively with home remodeling contractors has put out a great checklist of all the things that a home improvement contractor needs to do in order to optimize their GMB profile to be found in a local or "near me" search...

Local SEO Case Study

As an example of how much improvement can be made from doing just a few on and off page tasks, we created a new website, https://westfordwebdesign.com on our own server. We then created a few navigation links on our site with the terms Westford Massachusetts and linked those to the...

Using Chatbots in an e-commerce Store

One of the biggest concerns facing online retailers is how to mimic the in-store experience for customers who want to speak to an actual knowledgeable salesperson.  Now through the advent of artificial intelligence technologies and the creation of talking avatars and chatbots who can engage with online customers and ask...

Podcast on ADA compliance for Websites

Michael Goldstein, the owner of VRG Web Design is also a licensed attorney in Massachusetts and has practiced disability discrimination law for over 10 years.  Due to his combined experience as a lawyer working with handicap individuals and his over 20 years of experience in website design and search engine...

Restaurant Marketing Challenges

One of the most significant restaurant marketing problems is obviously getting new people in the door. As many restaurant and food marketers are aware, consumers who use their cell phones to search for food convert at nearly 72%.  This is often because when someone is searching for food, they are...