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How video marketing converts traffic into customers

Youtube video marketing

It’s 2019 and people are still using pictures? Come on guys, it’s the age of video, stop piggybacking the old trends and hop onto the video marketing train and boost your business with guaranteed results.

How can I be certain video marketing is actually more effective than photo / text-based marketing? According to Wyzowl statistics, 63% of business have implemented video marketing.

Not only are videos rapidly progressing, they are more engaging to the customers, and are a much better way of sending messages across. They are also timeless and a give a great Return On Investment.

Here are the advantages of Video Marketing:


Boost sales and get more conversions

Not only can videos have a great Return on Investment (ROI) through sales, but it’s a great way of engaging customers, a tactic which increases conversions by up to 80%.

According to research, 74% of the users that watched an explainer video about a certain product, ended up buying the product.

Videos are just more natural to human beings than reading text, or watching an image, since videos engage all human sense at the same time. Videos can also give a sense of urgency which can result in customers buying the product.

Facebook marketing which use videos are much more appealing to potential customers than video / text based marketing; not only will you get more impressions, but more clicks as well.

Build Customer Trust

For a company, having the trust of their customers is extremely important. The internet is full of fraudulent websites and scamming websites; with effective video marketing, you can effectively lore customers to your website based on trust and the “promise” of quality.

57% of consumers actually say that videos give them the confidence to purchase a certain product online.

Get a better SEO score on Google Search by using videos

Videos are a great way of improving bounce rates of your website. For one, customers will spend more time on your website; the longer exposure will create a feeling of trust between the website and google. This will tell the search engine that your website has better content, based off that video alone.

In fact, you are up to 53 times likelier to show up in Google’s top 10 search results if you have an embedded video.

Youtube videos embedded into your website will positively affect your website’s ranking.

Videos are great for Mobile users

Considering the fact there has been a 233 percent increase in people who watch videos on their mobile phone, there is an expected 100% increase in mobile video consumption every year. The audience is growing by the day, and the expected people watching videos on mobile phones as opposed to other devices is expected to grow bigger than the latter.

Mobile users are also 1.4 times as likely to watch an ad on their devices, and 1.4 times as likely to pay attention to ads and content on YouTube.

Videos get more shares on Social Media Platforms

Videos are better at seizing the emotions of the viewers. 76% of the users say that they would actually share branded videos such as animated sales videos to their friends if they were entertaining or informative.

Creating engaging videos that get a lot of social media shares won’t directly get you more customers, but since more people will reach those kind of videos, they will bring a larger audience that will directly increase conversion rates.

Conclusion

Basically, Videos have a great ROI, they improve sales, increase Conversion rates and engage customers. What else do you want?

If you would like to discuss how video marketing can help you business contact VRG Web Design today: