Facebook advertising is one of the most affordable ways to reach customers online. It is also the platform that allows a business to laser target its audience by thousands of interests and behaviors. However, no behavior is more important to target then someone who has already visited your website and did not purchase an item. That is where retargeting strategy comes into play.
This is the strategy when someone has visited your website or Facebook page and you want to target the same person later with a Facebook advertisement. To facilitate this, you will need to create a Facebook advertising account. Once you have one, you will need to set up an audience to serve you ads. When you select create your audience, you will want to select the goal of website traffic. There are several options to chose from. We suggest you select people who visit specific web pages that you have set up a Facebook Pixel on a site page over the last 90 days, and now save your audience.
Once you have your audience saved, you need to design a graphic for your Facebook ad. There are specific requirements you will need to follow for this, such as creating a graphic with an Image size of 1,200 x 628 pixels. You also need to ensure that no more then 20% of the image is text, or your ad will not be allowed. Once you have designed your ad, you can go into your account manager, upload the image, select your audience and then simply set a budget. We suggest a very small budget to get started, say $10 a day or less for a period of a week to test out and see if you are getting good results before you spend a lot of money with no return on investment.
As a preface to this, it is important that you understand how to set up Facebook pixels and that you have added a pixel for a month or two on the page before you want to start a retargeting ad campaign.
If you would like to learn more about Facebook advertising or feel you need professional help to optimize your ads and reach the right people, don’t hesitate to contact a social media marketing agency like VRG Web Design.