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Using Chatbots in an e-commerce Store

One of the biggest concerns facing online retailers is how to mimic the in-store experience for customers who want to speak to an actual knowledgeable salesperson.  Now through the advent of artificial intelligence technologies and the creation of talking avatars and chatbots who can engage with online customers and ask them sales related questions, there is a solution for both customers and e-commerce retailers.

A chatbot can help guide an online customer to what products they are looking for and then through the process to purchase their goods and complete the credit card transaction.  It is a great way to save a sale even if a customer for any reason the purchase stops during the checkout process after selecting a product, the chat agent can immediately check to inquire if the customer has any questions or needs more information to complete the sale.  This should decrease shopping cart abandonment for the site. 

A business can also use the chatbot to offer personalized instant discount coupon codes to a potential customer to get the “off the fence” to  complete an important transaction.  In addition, by using a chatbot, you be able to collect, name, email and other personal information to help build a mailing list from website visitors who are just browsing, and gives the store the opportunity to retarget the potential buyer to get them to come back at a later date.  All the bot has to do is ask for a name and email in exchange for a coupon to use in the future.

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How video marketing converts traffic into customers

Youtube video marketing

It’s 2019 and people are still using pictures? Come on guys, it’s the age of video, stop piggybacking the old trends and hop onto the video marketing train and boost your business with guaranteed results.

How can I be certain video marketing is actually more effective than photo / text-based marketing? According to Wyzowl statistics, 63% of business have implemented video marketing.

Not only are videos rapidly progressing, they are more engaging to the customers, and are a much better way of sending messages across. They are also timeless and a give a great Return On Investment.

Here are the advantages of Video Marketing:

Boost sales and get more conversions

Not only can videos have a great Return on Investment (ROI) through sales, but it’s a great way of engaging customers, a tactic which increases conversions by up to 80%.

According to research, 74% of the users that watched an explainer video about a certain product, ended up buying the product.

Videos are just more natural to human beings than reading text, or watching an image, since videos engage all human sense at the same time. Videos can also give a sense of urgency which can result in customers buying the product.

Facebook marketing which use videos are much more appealing to potential customers than video / text based marketing; not only will you get more impressions, but more clicks as well.

Build Customer Trust

For a company, having the trust of their customers is extremely important. The internet is full of fraudulent websites and scamming websites; with effective video marketing, you can effectively lore customers to your website based on trust and the “promise” of quality.

57% of consumers actually say that videos give them the confidence to purchase a certain product online.

Get a better SEO score on Google Search by using videos

Videos are a great way of improving bounce rates of your website. For one, customers will spend more time on your website; the longer exposure will create a feeling of trust between the website and google. This will tell the search engine that your website has better content, based off that video alone.

In fact, you are up to 53 times likelier to show up in Google’s top 10 search results if you have an embedded video.

Youtube videos embedded into your website will positively affect your website’s ranking.

Videos are great for Mobile users

Considering the fact there has been a 233 percent increase in people who watch videos on their mobile phone, there is an expected 100% increase in mobile video consumption every year. The audience is growing by the day, and the expected people watching videos on mobile phones as opposed to other devices is expected to grow bigger than the latter.

Mobile users are also 1.4 times as likely to watch an ad on their devices, and 1.4 times as likely to pay attention to ads and content on YouTube.

Videos get more shares on Social Media Platforms

Videos are better at seizing the emotions of the viewers. 76% of the users say that they would actually share branded videos such as animated sales videos to their friends if they were entertaining or informative.

Creating engaging videos that get a lot of social media shares won’t directly get you more customers, but since more people will reach those kind of videos, they will bring a larger audience that will directly increase conversion rates.


Basically, Videos have a great ROI, they improve sales, increase Conversion rates and engage customers. What else do you want?

If you would like to discuss how video marketing can help you business contact VRG Web Design today: