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The SEO Advantage of Responsive Web Design

Responsive web design concept

Gone are the days when the internet and mobile devices were seen as innovation. Today, they have become the norm.
Why go for Responsive Web Design?
Before now, most users accessed the internet from their computers alone. Recent statistics has revealed that in the past few years, there has been a shift towards the use of mobile devices in accessing the internet. I was amazed when I read the news recently and discovered that over eighty percent of internet use and webpage visits emanate from mobile devices. Besides, even those who use computers in accessing the internet, go on to use mobile devices later on to access the same webpages, especially when they are outside their home or office – the mobile phones and devices come in handy at all times.
Understanding Responsive Web Design
Responsive web design is a means by which a web page is built to have a responsive reaction to several devices – mobile devices – whether mobile phones, Android OS, IOS, I-Pads, tablets, and so on. All of these devices and operating systems have varying screen resolution and sizes. The ability of a web page to be dynamic enough as to meet all these changing needs of devices is a result of proper Responsive Web Design.
Search Engine Optimization and Responsive Web Design
Search engines arrange and sort their web page listings in reaction to user preference over time. Some search engines like Google have come to appreciate the fact that most internet users are accessing through mobile devices. In a bid to give such users optimum satisfaction, the search engine will sort web pages that are well optimized to give the best quality access on mobile devices, paying close attention to the Responsiveness of the Web Design. Suffice this to say that those web pages that are Responsive to change in device and resolutions will be better optimized by the search engine.
Remember that the user’s preference is a determinant factor in the Search Engine’s optimization and preferential sorting of web pages. Where a web page is not able to give a user good quality access to information over mobile devices, users are not willing to stick around such web page for long. Such web page will end up losing popularity on the Search Engine Optimization index.
Best Choice for Web Page owners
As a web page owner, your success is determined by the amount of traffic that flows through your web page on a regular basis. Responsive Web Design will help you much in this regard. When users are able to access information on your web page from all sorts of mobile devices, with the image quality remaining the same, in the right size and proportion, and the web page is easy to read, understand and appreciate – adjusting font and size according to varying devices – you can rest assured that users will have a great sense of satisfaction and more traffic will flow through your web page. By applying Responsive Web Design, you will have succeeded in improving your web page traffic flow and in the same vein increase your Return on Investment (ROI).

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How video marketing converts traffic into customers

Youtube video marketing

It’s 2019 and people are still using pictures? Come on guys, it’s the age of video, stop piggybacking the old trends and hop onto the video marketing train and boost your business with guaranteed results.

How can I be certain video marketing is actually more effective than photo / text-based marketing? According to Wyzowl statistics, 63% of business have implemented video marketing.

Not only are videos rapidly progressing, they are more engaging to the customers, and are a much better way of sending messages across. They are also timeless and a give a great Return On Investment.

Here are the advantages of Video Marketing:


Boost sales and get more conversions

Not only can videos have a great Return on Investment (ROI) through sales, but it’s a great way of engaging customers, a tactic which increases conversions by up to 80%.

According to research, 74% of the users that watched an explainer video about a certain product, ended up buying the product.

Videos are just more natural to human beings than reading text, or watching an image, since videos engage all human sense at the same time. Videos can also give a sense of urgency which can result in customers buying the product.

Facebook marketing which use videos are much more appealing to potential customers than video / text based marketing; not only will you get more impressions, but more clicks as well.

Build Customer Trust

For a company, having the trust of their customers is extremely important. The internet is full of fraudulent websites and scamming websites; with effective video marketing, you can effectively lore customers to your website based on trust and the “promise” of quality.

57% of consumers actually say that videos give them the confidence to purchase a certain product online.

Get a better SEO score on Google Search by using videos

Videos are a great way of improving bounce rates of your website. For one, customers will spend more time on your website; the longer exposure will create a feeling of trust between the website and google. This will tell the search engine that your website has better content, based off that video alone.

In fact, you are up to 53 times likelier to show up in Google’s top 10 search results if you have an embedded video.

Youtube videos embedded into your website will positively affect your website’s ranking.

Videos are great for Mobile users

Considering the fact there has been a 233 percent increase in people who watch videos on their mobile phone, there is an expected 100% increase in mobile video consumption every year. The audience is growing by the day, and the expected people watching videos on mobile phones as opposed to other devices is expected to grow bigger than the latter.

Mobile users are also 1.4 times as likely to watch an ad on their devices, and 1.4 times as likely to pay attention to ads and content on YouTube.

Videos get more shares on Social Media Platforms

Videos are better at seizing the emotions of the viewers. 76% of the users say that they would actually share branded videos such as animated sales videos to their friends if they were entertaining or informative.

Creating engaging videos that get a lot of social media shares won’t directly get you more customers, but since more people will reach those kind of videos, they will bring a larger audience that will directly increase conversion rates.

Conclusion

Basically, Videos have a great ROI, they improve sales, increase Conversion rates and engage customers. What else do you want?

If you would like to discuss how video marketing can help you business contact VRG Web Design today: